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Lenzing Modal® LOFT
10.01.2008
Heimtextil: Botanic soft fiber with a greater bulking force
A new development presented for the first time at Heimtextil Frankfurt 2008: Especially for the towel sector, Lenzing has developed a Lenzing Modal® fiber with a greater bulking force. This innovation, especially suited to terry toweling products, now makes towels of Lenzing Modal® softer and fluffier than every before.
The new fiber variant, Lenzing Modal® LOFT, improves both the softness and bulking force of towels. In tests the innovative fiber demonstrates that it can retain the bulking force under loads of 1 kg in the long-term.
Enhanced absorbency
Along with the improvement in the bulking force of the Lenzing Modal® LOFT fiber, Lenzing has also managed to successfully upgrade all of the properties typical for terry towelling goods and the loop strength. Thus for example the perfected absorbency behaviour ensures a faster and more even absorbency of moisture which translates into more well-being for the skin.
Brilliant colors to last a life time
The softness and brilliant colors of Lenzing Modal® LOFT fiber are likewise unbeatable. The terry toweling products are bright in color and even after 20 washes the brightness and softness are still outstanding. Graying, which occurs in towels of cotton, is not a problem with the new fiber from Lenzing. Towels of Lenzing Modal® LOFT are, therefore, items of pure luxury.
The best that the plant world has to offer – the botanic alternative
Lenzing Modal® LOFT comes directly from Nature and this is something that can be felt immediately. Lenzing fibers are extracted from plants according to the principle of photosynthesis on which botany is based. Plants convert carbon dioxide and water into wood and pure oxygen. At an age in which environmental awareness is increasing, textiles of Lenzing Modal® LOFT are a responsible and eco-friendly botanic alternative.
Download pressrelease and pictures:
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Lenzing Modal® LOFT
Botanic softness with volume |
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Comparision: Lenzing Modal® and Lenzing Mdoal® LOFT. Even under stress, the new fiber Lenzing Modal® LOFT retains its volume. |
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Compared to cotton, Lenzing Modal® LOFT is continously bright in color. |
Contact:
Christina Kreuzwieser
Lenzing AG
Business Unit Textile Fibers
Head of Global Marketing Communications
A-4860 Lenzing, Austria
Tel.: +43/7672 701 2331
Fax: +43/7672 918 2331
E-Mail: marketing@lenzing.com
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Press releases
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September 24, 2008
For Lenzing 2008 is the Modal year of innovation. After presenting MicroModal® AIR in the spring of this year, another innovative Modal variant is now being launched on the market – ProModal®. Once again Lenzing is demonstrating its leading innovative power.
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August 25, 2008
Against the background of continued high energy, raw material and chemical costs Lenzing Group sees itself forced to raise the fiber prices in the fourth quarter of 2008.
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